Consumer Attitudes towards Organic Food Consumption: Focus Group Discussion in Colombo District, Sri Lanka

Gastronomic tourism is a rapidly growing segment in the hospitality industry with great potential. Amongst, organic foods gained rapid attention from consumers due to its use of carbonic fertilizers and inherited special food qualities. But, contradictory ideas literature were explored regarding consumer behavior on conventional consumptions Sri Lanka. Hence, objective study aims investigate attitudes knowledge about during consumption. Given qualitative nature issue, primary data collected through focus group discussions. Through content analysis findings revealed are generally conscious chemicals environmental impact production. As per, knowledgeable being patient for extremely high prices materials inaccessibility. Respectively, implications mainly enhancing government’s involvement stabilize supply chains urban areas.